Because doing good feels great, here are some of the ways we’re working hard to make Madewell more sustainable wherever we can.
OUR MATERIALS, BY THE NUMBERS
Yep, we’re pretty proud of how far we’ve come.
The year we became a member of the Better Cotton Initiative.
74,765 PLASTIC BOTTLES
Were recycled into PrimaLoft® insulation for our puffers.
The amount of TENCEL™ in our soft-to-the-touch jeans.
RESPONSIBLE MATERIALS, DEFINED
BCI (BETTER COTTON INITIATIVE)
A nonprofit dedicated to making global cotton production more sustainable (psst, we’ve been a proud member since 2016). Better Cotton is produced under strict principles that protect the environment and improve the livelihoods of growers and workers worldwide.
An independent industrial textile standard that tracks raw materials every step of the supply chain, eliminating harmful chemicals from the very beginning (FYI, it’s the clothing industry’s strictest environmental, health and safety system).
Made using less water and energy, our favorite signature fits now come in organic cotton denim that’s been sustainably dyed using—for real—shrimp shells.
Cotton that is grown without chemical fertilizers and pesticides from untreated, non-genetically modified seeds (the end result: healthier workers, healthier soil).
A water-resistant warm-as-down alternative made of 100 percent recycled content (aka, one parka = 11 plastic bottles).
A swimsuit fabric made from yarn spun of recycled plastic (eight bottles go into each one-piece).
A technology that creates brand-new TENCEL™ lyocell fibers from a combo of recycled cotton scraps and sustainably harvested wood pulp.
A soft, smooth lyocell fiber made from renewable wood sources like natural forests and sustainably planted tree farms (bonus: the closed-loop production recycles the H2O and reuses more than 99 percent of the solvent).
The practice of turning something great (like old jeans) into something just as good or even better (like new jeans).