To us, Do Well means doing better for our planet and its people. This is the spot to find out all the ways we’re making Madewell more sustainable however we can (hint: keep checking back because there’s even more on the way).
OUR MATERIALS, BY THE NUMBERS
Yep, we’re pretty proud of how far we’ve come.
The year we became a member of the Better Cotton Initiative.
74,765 PLASTIC BOTTLES
Were recycled into PrimaLoft® insulation for our puffers.
The amount of TENCEL™ in our soft-to-the-touch jeans.
RESPONSIBLE MATERIALS, DEFINED
BCI (BETTER COTTON INITIATIVE)
A nonprofit dedicated to making global cotton production more sustainable (psst, we’ve been a proud member since 2016). Through BCI and its Partners, farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and apply decent work principles. Better Cotton is sourced via a system of Mass Balance. See bettercotton.org/learnmore for details.
An independent industrial textile standard that tracks raw materials every step of the supply chain, eliminating harmful chemicals from the very beginning (FYI, it’s the clothing industry’s strictest environmental, health and safety system).
Viscose fibers made from sustainable wood and pulp, which are manufactured using up to 50 percent less energy and water than generic viscose.
Madewell Second Wave
Our earth-friendlier swim collection has a built-in feel-good factor—the fabric was made using recycled plastic bottles (and the look-good factor is no joke either).
Cotton that is grown without chemical fertilizers and pesticides from untreated, non-genetically modified seeds (the end result: healthier workers, healthier soil).
A water-resistant warm-as-down alternative made of 100 percent recycled content (aka, one parka = 11 plastic bottles).
A swimsuit fabric made from yarn spun of recycled plastic (eight bottles go into each one-piece).
A technology that creates brand-new TENCEL™ lyocell fibers from a combo of recycled cotton scraps and sustainably harvested wood pulp.
SUSTAINABLY SOURCED COTTON
Cotton that is produced in a way that is better for the environment, the people who produce it and the cotton industry. By 2025, we are committed to making sure that 100 percent of our cotton—including organic cotton, Better Cotton and recycled cotton—is sustainably sourced.
A soft, smooth lyocell fiber made from renewable wood sources like natural forests and sustainably planted tree farms (bonus: the closed-loop production recycles the H2O and reuses more than 99 percent of the solvent).
The practice of turning something great (like old jeans) into something just as good or even better (like new jeans).