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Inspo

Do Well Recycle

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How We Do Well

Check out our Do Well Report to get the full scoop on all our responsibility efforts. Did you know that more than half our styles are sustainable? Look for the special label in stores or visit the Do Well Shop here.

Madewell Forever

A NEW WAY TO DO WELL

Introducing our latest plan to extend the life of your denim. Now, you can resell or recycle old jeans and buy preloved pairs as well. Here’s how it works:

IT’S OUR GOAL TO KEEP OLD JEANS OUT OF THE TRASH AND IN CIRCULATION

By 2023, we pledge to collect one million pairs through Madewell Forever (that’s twice as many as we’ve saved from landfills in the last six years).

1,058,672
PAIRS

of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.

1,412
HOUSES

could be built with insulation made from your passed-on pairs.

9
BILLION

items of clothing are estimated to be sitting in closets unworn and ready for a new home.

82
PERCENT

of the environmental impact of a pair of jeans gets reduced when it is resold.

GIVE YOUR OLD CLOTHES

A SECOND LIFE

CHECK OUT MADEWELL

FOREVER ONLINE AND IRL AT

SELECT LOCATIONS

See Next Page

*$20 discount valid on purchase of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Madewell’s denim upcycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Forever styles or third-party branded merchandise. All denim collected at stores will be recycled through Cotton’s Blue Jeans Go Green™ program or resold through Madewell Forever or thredUP.com. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through Cotton’s Blue Jeans Go Green™ program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. Insulation quantities related to Cotton’s Blue Jeans Go Green™ denim recycling program may be adjusted each year.

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