NYC-based HATCH specializes in easy, superversatile pieces that a mama-to-be will want to wear long after the baby is born. Instead of a maternity dress, a flowy maxi that's all kinds of minimal in a pretty sandwashed cupro with a scoop neck. Functional side-button placket (aka A/C) and, wait for it, a gusset that makes it so the only person who knows what your bra looks like is you.
