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Hometown Heroes Collective

As in, local creatives, designers and makers we love from all over the country.

Hometown Heroes Collective

HometownHeroesLogo

WE LAUNCHED THIS COLLECTIVE TO HELP LOCAL CREATIVES, DESIGNERS AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE 2019, WE’VE FEATURED OVER 50 HEROES ACROSS 19 STATES.


SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO

MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE

The New Class

Nubian Oasis

WHO:
Donnet Bruce

HOMETOWN:
Austin, TX

SPECIALTY:
Super-nourishing and conditioning all-natural hair care products

@nubianoasis

The New Class

Dance Happy Designs

WHO:
Julia Tyler, Liv Helgesen & Emily Scott

HOMETOWN:
Philadelphia, PA

SPECIALTY:
Fun and sustainable screenprinted bags featuring original patterns

@dance.happy.designs

The New Class

Feminist Goods Co.

WHO:
Lauren Harbury

HOMETOWN:
Charlotte, NC

SPECIALTY:
Inclusive clothes and accessories with inspiring messages

@feministgoodsco

The New Class

Melissa Sonico

WHO:
Melissa Sonico

HOMETOWN:
Redlands, CA

SPECIALTY:
Handcrafted modern jewelry that you can wear all day, every day

@melissasonico

The New Class

Salt + Still

WHO:
Alison Charli Smith

HOMETOWN:
Hudson Valley, NY

SPECIALTY:
Small-batch heirloom quality jewelry inspired by a love of nature

@salt_and_still

The New Class

Romy Studio

WHO:
Camille Hay

HOMETOWN:
Washington, DC

SPECIALTY:
Minimalist statement earrings made from colorful polymer clay

@romystudio_

The New Class

Max Wanger Print Shop

WHO:
Max & Margaux Wanger

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Frame-ready prints of photos that find real beauty in simplicity

@maxwangerprintshop

The New Class

Shin+Na

WHO:
Haeshin Park & Hanna Choi

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Durable canvas totes that are as stylish as they are practical

@shinna_bag

The New Class

Brklyn Home

WHO:
Sarah Brasher

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Natural cotton cord baskets to artfully store your stuff

@brklynhome

EVERYTHING YOU NEED TO KNOW

Steps

HOW IT WORKS

We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.

Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.

Steps

HOW THEY BENEFIT

From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.

Steps

HOW YOU APPLY

Are you a creative, designer or maker? Want to get in on the action and become a Hometown Hero Collective member?

Fill out an application form here. Learn everything about the program right over here.

MORE HOMETOWN HEROES LOVE

COLLECTIVE ALUMNI

The New Class

Awkward Auntie

@awkwardauntie

The New Class

Freedom Apothecary

@freedom.apothecary

The New Class

PEACESAKE CANDLES & CO.

@peacesakecandle

The New Class

Pretty Strange Design

@prettystrangedesign

The New Class

Fox Hollow Studios

@foxhollowstudios

The New Class

Scavenge + Bloom

@scavengeandbloom

The New Class

Tamiko Claire Stoneware

@tamikoclairestoneware

The New Class

Good for the Bees

@goodforthebees

The New Class

Luna Reece Ceramics

@lunareececeramics

The New Class

Object-Matter Ceramic

@omceramic

Vacilando Quilting

@vacilandoquilting

Con-lo Common

@conlocommon

Wild Bower Studio

@wildbowerstudio

Claire Shadomy

@claireshadomy

Framed Florals

@framedflorals

In The Rushies

@cabeumer

Natalie Borton

@natalieborton

ALEX CLARKE WOODWORKING

@alex__clarke__

BROTHERS DESIGN CO.

@brothersdesignco

Emily Elizabeth Miller

@emilysadventures

Stephanie DeAngelis

@steph_angelis