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Recycle Your Jeans With Us: A (Very Animated) How-To Video

Wondering how those faded blues keep a new home nice and cozy? Artist Emily Eisenhart paints us a picture of old jeans becoming good vibes.

THE BREAKDOWN

1. You bring your jeans (any brand or style) to one of our stores.

2. Cotton’s Blue Jeans Go Green™ program recycles them into housing insulation for communities in need.

3. We give you $20 off a fresh pair.*

Let’s do well together.

*$20 discount valid on purchases of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Cotton’s Blue Jeans Go Green™ denim recycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Archive styles or third-party branded merchandise. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through Cotton’s Blue Jeans Go Green™ program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. Insulation quantities related to Cotton’s Blue Jeans Go Green™ denim recycling program may be adjusted each year. Insulation provided to Habitat for Humanity upon availability.