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TheDenim
Report

BLUES NEWS
YOU CAN USE

From a handy fit guide to helpful care tips, we’re sharing all the fun facts and need-to-know info about our favorite fabric. Think of this as your ultimate resource for everything indigo.

Jeans Fit Guide

PICK A PAIR

SOMETHING-FOR-EVERYONE RISES

8"

An easy, effortless navel-grazing mid rise

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9"

A classic, perfectly waist-cinching high rise

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10"

A flattering right-above-the-belly-button rise

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11"

Can you say higher-than-high rise?

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CURRENT FAVORITE HEMS

Raw

A cut and intentionally unfinished straight frayed edge

CHEWED

An uneven distressed hem with a cool worn-in look

Fluffy

A raw hem but even more distressed for even more fringe

SUPERSPECIAL FEATURES

Eco Collection

Organic cotton denim sustainably dyed with fewer chemicals and less H2O than conventional material at the innovative Saitex factory, which recycles 98% of its water, uses renewable energy and turns manufacturing waste into bricks for affordable housing.

Magic Pockets

Specially placed reinforced pockets in front offer an extra layer of holds-you-in sorcery.

Stay Black

Thanks to a special dyeing technique, styles in ISKO Stay Black™ denim retain their color through more washes.

Reform XP

Our stretchiest jeans ever are made with ISKO Reform™ XP denim that moves with you, minus the baggy knees.

EXPERT CARE TIPS

DENIM TECHNOLOGY, DEFINED

We’re always finding ways to make our jeans better than ever, whether it’s with Magic Pockets or, you know, Indigo Juice. Wanna learn all about denim technology?

GET IN THE KNOW

OLD JEANS → NEW HOMES

That’s right, bring us your old jeans and we’ll recycle them with our friends at Blue Jeans Go Green™ into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

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That’s right, bring us your old jeans and we’ll recycle them with our friends at Blue Jeans Go Green™ into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

FIND OUT MORE