Offer valid on the purchase of select items in Madewell stores and at madewell.com from September 1, 2016, 12:01am ET through September 6, 2016, 11:59pm ET. In-store discount as advertised. Online discount valid on items marked "30% off with code DOUBLEUP." Offer not valid on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. In-store discount automatically taken at the register. To redeem online, enter code DOUBLEUP in the promo code box at checkout. Terms of offer are subject to change.