Good days start with great jeans. Here’s everything that goes into ours.
We’re denim experts. But we’re also denim perfectionists, which is why we spent so much time developing our three signature fits.
Our jeans start with denim from the world’s premium mills so they always look authentic, and we’ve used the latest technology to engineer three different types of fabric.
Built-in stretch for an ultra-comfortable fit
The look of rigid denim
Just a touch of stretch for added comfort
A classic look and feel
Crafted with 100% (non-stretch) denim
We spend a lot of time developing each of our washes to make sure they’re exactly right (and get better with every wear). Whether you’re a black-jeans-only kind of guy or like to keep things light, we’ve got something for you.
NEED HELP CHOOSING YOUR PERFECT PAIR?
Welcome to our Denim Finder, which makes deciding on the best jeans for you almost too easy. Just pick your fit, fabric and wash and we’ll do the rest. The possibilities are (almost) endless.
OUR LATEST (DENIM) OBSESSION
DENIM TECHNOLOGY, DEFINED
We’re always finding ways to make our jeans better than ever, whether it’s with sustainable cotton or the latest in stretch technology. Wanna learn all about our denim?GET IN THE KNOW
OLD JEANS → NEW HOMES
That’s right, bring us your old jeans and we’ll recycle them with our friends at the Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.FIND OUT MORE