This cult-fave hair-care line was founded in Sweden in 2004 and aims "to make hair look, feel and move like hair, but better." Use Sachajuan Color Protect Shampoo, which is specially formulated with Ocean Silk Technology, less wash active ingredients and microemulsion technology, to prevent color fade. Adds bounce and leaves hair with a silky shine. Use on similar or darker tones to protect color-treated hair.