The
DENIM DIGEST

From a fit guide to helpful care tips, this is your ultimate resource for everything indigo.

BACK TO BLACK

BACK TO BLACK

The fits you know and love are now available in goes-with-everything black washes, just in time for fall.

SHOP ALL BLACK JEANS

FIND YOUR PERFECT PAIR

SHOP ALL JEANS

DENIM DETAILS

TENCEL™ LYOCELL

Denim made with TENCEL is long lasting and supercomfortable. It starts with sustainably sourced wood pulp, which is transformed into strong-yet-soft fibers that breathe, stay smooth and hold onto dye wash after wash.

ISKO REFORM™ XP

The technology behind some of our stretchiest styles ensures that denim moves with you without losing its shape—so bye-bye baggy knees.

ISKO STAY BLACK™

Experts at the renowned ISKO denim mill created this extra-resilient dye that maintains its rich color longer. Finally, fade-free black jeans.

SOMETHING-FOR-EVERYONE RISES

8"

An easy, effortless navel-grazing rise.

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9"

A classic, perfectly waist-cinching mid rise.

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10"

A flattering right-above-the-belly-button rise.

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11"

Can you say higher-than-high rise?

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12"

The ultimate leg-lengthening highest rise.

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A FEW GOOD LEG SHAPES

Straight

Not too fitted, not too wide—an old-school straight fit that’s just right.

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DEMI-BOOT

A bootcut fit that feels oh so fresh and kicks out into a mini-flare.

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SLIM WIDE-LEG

Our slimmer, straighter and super-flattering take on the workwear-inspired fit.

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SUPERSPECIAL FEATURES

Eco Collection

For each Fair Trade Certified™ product manufactured, we give back directly to the people who made it.

Magic Pockets

Specially placed reinforced pockets in front offer an extra layer of holds-you-in sorcery.

Stay Black

Thanks to a special dyeing technique, styles in ISKO Stay Black™ denim retain their color through more washes.

Reform XP

Our stretchiest jeans ever are made with ISKO Reform™ XP denim that moves with you, minus the baggy knees.

EXPERT CARE TIPS

DENIM TECHNOLOGY, DEFINED

We’re always finding ways to make our jeans better than ever, whether it’s with Magic Pockets or, you know, Indigo Juice. Wanna learn all about denim technology?

GET IN THE KNOW

OLD JEANS → NEW HOMES

That’s right, bring us your old jeans and we’ll recycle them with our friends at Cotton’s Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

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That’s right, bring us your old jeans and we’ll recycle them with our friends at the Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

FIND OUT MORE