From a fit guide to helpful care tips, this is your ultimate resource for everything indigo.
NEW BLUES NEWS
Jeans Fit Guide
OUR LATEST (DENIM) OBSESSION
An easy, effortless navel-grazing riseShop Now
A classic, perfectly waist-cinching mid riseShop Now
A flattering right-above-the-belly-button riseShop Now
Can you say higher-than-high rise?Shop Now
A cut and intentionally unfinished straight frayed edge
An uneven distressed hem with a cool worn-in look
A raw hem but even more distressed for even more fringe
For each Fair Trade Certified™ product manufactured, we give back directly to the people who made it.
Specially placed reinforced pockets in front offer an extra layer of holds-you-in sorcery.
Thanks to a special dyeing technique, styles in ISKO Stay Black™ denim retain their color through more washes.
Our stretchiest jeans ever are made with ISKO Reform™ XP denim that moves with you, minus the baggy knees.
EXPERT CARE TIPS
DENIM TECHNOLOGY, DEFINED
We’re always finding ways to make our jeans better than ever, whether it’s with Magic Pockets or, you know, Indigo Juice. Wanna learn all about denim technology?GET IN THE KNOW
OLD JEANS → NEW HOMES
That’s right, bring us your old jeans and we’ll recycle them with our friends at the Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.FIND OUT MORE