Artboard 1Layer 1Artboard 4Iconsset_solidpay-now-button-blue-whiteHeart_Outline!Site/Icons/White/Playpay-now-button-blue-whitePAY NOW WITHINSTALLMENTS BYpay-now-button-blue-whiteINSTALLMENTSBYSite/Icons/White/Play Skip to Main Content
Inspo

Blue Jeans Go Green

Logos_DoWell_Black-0

RECYCLE YOUR
DENIM WITH US

In partnership with Cotton’s Blue Jeans Go Green™ program and Habitat for Humanity.

Blue Jeans Go Green
Blue Jeans Go Green
Blue Jeans Go Green
Blue Jeans Go Green

Team Madewell helped Habitat for Humanity insulate an LA home.

Stop by one of our stores with your pre-loved pairs (from any brand: the bootcuts from high school, the baggy ones from your skater days, the bright red skinnies from who knows when). Our friends from Cotton’s Blue Jeans Go Green™ program will turn them into housing insulation for organizations like Habitat for Humanity—and we’ll give you $20 off new ones.*

HOW IT WORKS

dowell_steps_jeans

Step 1

Grab an old pair of jeans.

dowell_steps_store

Step 2

Bring them into one of our stores.

dowell_steps_house

Step 3

We’ll turn ’em into housing insulation.

dowell_steps_hands

Step 4

You’ll get $20 off a brand-new pair.*

DROP OFF YOUR JEANS ANY TIME, ALL YEAR

FIND A STORE NEAR YOU

the house team madewell built

ON INSPO

Denim Recycling By The Numbers

716,839 pairs

of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.

80 Percent

of the insulation made by Cotton’s Blue Jeans Go Green™ program comes from post-consumer recycled denim.

956 HOUSES

could be built with insulation made from your passed-on pairs.

358 TONS

of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).

Asset 1

Infinite

good vibes from giving back.

SEE HOW IT’S DONE

Artwork by @emily.eisenhart

#DENIMMADEWELL