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Blue Jeans Go Green

blue jeans go green

RECYCLE YOUR OLD JEANS WITH US

Team Madewell helped Habitat for Humanity insulate a rehabbed home in Yonkers, New York.

Stop by one of our stores with your pre-loved pairs (bring in a whole pile from any brand: the low-rise bootcuts, the bright-pink skinnies, your dad’s relaxed fits). We’ll turn them into housing insulation for communities in need—and give you $20 off new ones.*

HOW TO HELP OUT?
IT’S AS EASY AS 1, 2, 3.

Step 1

Bring your old jeans into any of our stores, year-round.

Step 2

We’ll send them to our friends at Blue Jeans Go Green™ to recycle into housing insulation.

Step 3

You’ll get $20 off a new pair of jeans (yay!).*

For a limited time, we’re enclosing a postage-paid mailer with every purchase you make at madewell.com. It’s basically a handy-dandy Jeans Transformer. Simply pop a pair into the envelope and send—zero legwork required (we’ll take care of the rest). Plus, you'll get $20 off a new pair in our stores.* Win-win.

DROP OFF YOUR JEANS ANY TIME, ALL YEAR

FIND A STORE NEAR YOU

the house team madewell built

ON THE BLOG

Denim Recycling By The Numbers

383,320 pairs

of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.

80 Percent

of the Blue Jeans Go Green™ housing insulation is made of post-consumer recycled denim.

450+ HOUSES

built with insulation made from your passed-on pairs (in places like New Orleans, Charleston and Los Angeles).

191 TONS

of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).

Asset 1

Infinite

good vibes from giving back.

see a house built with recycled jeans

#DENIMMADEWELL