Blue Jeans Go Green
DENIM WITH US
In partnership with Cotton’s Blue Jeans Go Green™ program and Habitat for Humanity.
Stop by one of our stores with your pre-loved pairs (from any brand: the bootcuts from high school, the baggy ones from your skater days, the bright red skinnies from who knows when). Our friends from the Cotton’s Blue Jeans Go Green™ program will turn them into housing insulation for organizations like Habitat for Humanity—and we’ll give you $20 off new ones.*
HOW IT WORKS
Grab an old pair of jeans.
Bring them into one of our stores.
We’ll turn ’em into housing insulation.
You’ll get $20 off a brand-new pair.*
DROP OFF YOUR JEANS ANY TIME, ALL YEARFIND A STORE NEAR YOU
the house team madewell builtON INSPO
Denim Recycling By The Numbers
of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.
of the insulation made by the Cotton’s Blue Jeans Go Green™ program comes from post-consumer recycled denim.
could be built with insulation made from your passed-on pairs.
of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).
good vibes from giving back.