blue jeans go green

RECYCLE YOUR OLD JEANS WITH US

Team Madewell helped Habitat for Humanity insulate a rehabbed home in Yonkers, New York.

Stop by one of our stores with your pre-loved pairs (bring in a whole pile from any brand: the low-rise bootcuts, the bright-pink skinnies, your dad’s relaxed fits). We’ll turn them into housing insulation for communities in need—and give you $20 off new ones.*

HOW TO HELP OUT?
IT’S AS EASY AS 1, 2, 3.

Step 1

Bring your old jeans into any of our stores, year-round.

Step 2

We’ll send them to our friends at Blue Jeans Go Green™ to recycle into housing insulation.

Step 3

You’ll get $20 off a new pair of jeans (yay!).*

For a limited time, we’re enclosing a postage-paid mailer with every purchase you make at madewell.com. It’s basically a handy-dandy Jeans Transformer. Simply pop a pair into the envelope and send—zero legwork required (we’ll take care of the rest). Plus, you'll get $20 off a new pair in our stores.* Win-win.

DROP OFF YOUR JEANS ANY TIME, ALL YEAR

FIND A STORE NEAR YOU

the house team madewell built

ON THE BLOG

Denim Recycling By The Numbers

383,320 pairs

of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.

80 Percent

of the Blue Jeans Go Green™ housing insulation is made of post-consumer recycled denim.

450+ HOUSES

built with insulation made from your passed-on pairs (in places like New Orleans, Charleston and Los Angeles).

191 TONS

of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).

Infinite

good vibes from giving back.

see a house built with recycled jeans

#DENIMMADEWELL

*$20 discount valid on purchases of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on third-party branded items. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through the Blue Jeans Go Green™ program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. Insulation quantities related to the Blue Jeans Go Green™ denim recycling program may be adjusted each year.

Blue Jeans Go Green