Artboard 4Iconsset_solidHeart_Outline! Skip to Main Content
Inspo

Blue Jeans Go Green

Logos_DoWell_Black-0

RECYCLE YOUR
DENIM WITH US

In partnership with the Blue Jeans Go Green™ program and Habitat for Humanity.

Team Madewell helped Habitat for Humanity insulate an LA home.

Stop by one of our stores with your pre-loved pairs (from any brand: the bootcuts from high school, the baggy ones from your skater days, the bright red skinnies from who knows when). Our friends from the Blue Jeans Go Green™ program will turn them into housing insulation for organizations like Habitat for Humanity—and we’ll give you $20 off new ones.*

HOW IT WORKS

dowell_steps_jeans

Step 1

Grab an old pair of jeans.

dowell_steps_store

Step 2

Bring them into one of our stores.

dowell_steps_house

Step 3

We’ll turn ’em into housing insulation.

dowell_steps_hands

Step 4

You’ll get $20 off a brand-new pair.*

DROP OFF YOUR JEANS ANY TIME, ALL YEAR

FIND A STORE NEAR YOU

the house team madewell built

ON INSPO

Denim Recycling By The Numbers

615,991

615,991 pairs

of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.

80 Percent

of the insulation made by the Blue Jeans Go Green™ program comes from post-consumer recycled denim.

DoWell_BJGG_Numbers-02

750+ HOUSES

could be built with insulation made from your passed-on pairs.

307

307 TONS

of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).

Asset 1

Infinite

good vibes from giving back.

WATCH THE (SUPERCUTE) VIDEO HERE

Artwork by @emily.eisenhart

#DENIMMADEWELL