Blue Jeans Go Green

Posted on May 14, 2018

RECYCLE YOUR
DENIM WITH US

In partnership with Cotton’s Blue Jeans Go Green™ program.

Team Madewell helped Habitat for Humanity insulate an LA home.

Stop by one of our stores with your pre-loved pairs (from any brand: the bootcuts from high school, the baggy ones from your skater days, the bright red skinnies from who knows when). Our friends from Cotton’s Blue Jeans Go Green™ program will turn them into housing insulation for communities in need—and we’ll give you $20 off new ones.*

HOW IT WORKS

Step 1

Grab an old pair of jeans.

Step 2

Bring them into one of our stores.

Step 3

We’ll turn ’em into housing insulation.

Step 4

You’ll get $20 off a brand-new pair.*

DROP OFF YOUR JEANS ANY TIME, ALL YEAR

FIND A STORE NEAR YOU

the house team madewell built

ON INSPO

Denim Recycling By The Numbers

830,714 pairs

of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.

80 Percent

of the insulation made by Cotton’s Blue Jeans Go Green™ program comes from post-consumer recycled denim.

1,108 HOUSES

could be built with insulation made from your passed-on pairs.

415 TONS

of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).

Infinite

good vibes from giving back.

SEE HOW IT’S DONE

Artwork by @emily.eisenhart

#DENIMMADEWELL

*$20 discount valid on purchases of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Cotton’s Blue Jeans Go Green™ denim recycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Archive styles or third-party branded merchandise. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through Cotton’s Blue Jeans Go Green™ program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. Insulation quantities related to Cotton’s Blue Jeans Go Green™ denim recycling program may be adjusted each year.

Inspo