Inspo

Blue Jeans Go Green

how we do well

We believe in doing what we can, where we can, to give back. Find out more about our Do Well projects—and how you can get in on the action.

blue jeans go green

RECYCLE YOUR OLD JEANS WITH US

Team Madewell helped Habitat for Humanity insulate a rehabbed home in Yonkers, New York.

Stop by one of our stores with your pre-loved pairs (bring in a whole pile from any brand: the low-rise bootcuts, the bright-pink skinnies, your dad’s relaxed fits). We’ll turn them into housing insulation for communities in need—and give you $20 off new ones.*

HOW TO HELP OUT?
IT’S AS EASY AS 1, 2, 3.

Step 1

Bring your old jeans into any of our stores, year-round.

Step 2

We’ll send them to our friends at Blue Jeans Go Green™ to recycle into housing insulation.

Step 3

You’ll get $20 off a new pair of jeans (yay!).*

For a limited time, we’re enclosing a postage-paid mailer with every purchase you make at madewell.com. It’s basically a handy-dandy Jeans Transformer. Simply pop a pair into the envelope and send— zero legwork required (we’ll take care of the rest). Plus, you'll get $20 off a new pair in our stores.* Win-win.

DROP OFF YOUR JEANS ANY TIME, ALL YEAR

FIND A STORE NEAR YOU

the house team madewell built

ON THE BLOG

Denim Recycling By The Numbers

349,315 pairs

of your jeans recycled since our partnership began— and counting! That’s a bunch of bedazzled back pockets.

80 Percent

of the Blue Jeans Go Green™ housing insulation is made of post-consumer recycled denim.

400+ HOUSES

built with insulation made from your passed-on pairs (in places like New Orleans, Charleston and Los Angeles).

174 TONS

of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).

Asset 1

Infinite

good vibes from giving back.

see a house built with recycled jeans

#DENIMMADEWELL

Know of a worthy organization we should support? Contact us at DoWell@madewell.com.