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Blue Jeans Go Green

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OUR DENIM
RECYCLING PROGRAM

In partnership with Blue Jeans Go Green™ and Habitat for Humanity.

Team Madewell helped Habitat for Humanity insulate an LA home.

Stop by one of our stores with your pre-loved pairs (from any brand: the bootcuts from high school, the baggy ones from your skater girl/skater boy days, the bright pink skinnies from who knows when). We’ll turn them into housing insulation for organizations like Habitat for Humanity—and give you $20 off new ones.*

HOW IT WORKS

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Step 1

Grab an old pair of jeans.

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Step 2

Bring them into one of our stores.

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Step 3

We’ll turn ’em into housing insulation.

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Step 4

You’ll get $20 off a brand-new pair.*

DROP OFF YOUR JEANS ANY TIME, ALL YEAR

FIND A STORE NEAR YOU

the house team madewell built

ON THE BLOG

Denim Recycling By The Numbers

475,336 pairs

of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.

80 Percent

of the Blue Jeans Go Green™ housing insulation is made of post-consumer recycled denim.

450+ HOUSES

built with insulation made from your passed-on pairs (in places like New Orleans, Charleston and Los Angeles).

191 TONS

of waste saved from a landfill because you recycled instead of tossed (that’s a lot of closet space).

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Infinite

good vibes from giving back.

WATCH THE (SUPERCUTE) VIDEO HERE

Artwork by @emily.eisenhart

#DENIMMADEWELL