Hometown Heroes Shop

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The Hometown Heroes Shop

Handmade, small-batch goods by local creatives, designers and makers we love from all over the country, including members of our new Hometown Heroes Collective.

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desktop

Unsun™ Mineral Tinted Face Sunscreen

$29.00

Black-owned business
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desktop

Unsun™ Protect and Smooth Hand Cream

$27.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7980&cgid=labelswelove-hometownheroesshop&maxprice=120%2e0&minprice=120%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop
Two Days Off Suki Top

$120.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7986&cgid=labelswelove-hometownheroesshop&maxprice=225%2e0&minprice=225%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop
Only A Few Left

Two Days Off Vicki Pant

$225.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7978&cgid=labelswelove-hometownheroesshop&maxprice=15%2e0&minprice=15%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop
YUI BROOKLYN Petite Retro Flower Shaped Candle

$15.00
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7982&cgid=labelswelove-hometownheroesshop&maxprice=180%2e0&minprice=180%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Only A Few Left

Two Days Off Suki Dress

$180.00

Black-owned business
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desktop
YUI BROOKLYN Fun Shaped Candle

$18.00
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desktop
Only A Few Left

Two Days Off Mioko Jacket

$210.00

Black-owned business
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desktop

YUI BROOKLYN Bubble Cube Candle

$15.00
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desktop

Geoflora Jewelry Mini Floral Stud Earrings

$25.00
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desktop

Geoflora Jewelry Link Ring

$60.00
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desktop

Élan Byrd Beach Shapes At Play: Sun Bleached Fine Art Collage

$175.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8019&cgid=labelswelove-hometownheroesshop&maxprice=45%2e0&minprice=45%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Geoflora Jewelry Floral Ring

$45.00
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desktop

Geoflora Jewelry Mini Floral Ring

$30.00
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desktop

Geoflora Jewelry Chain and Baroque Pearl Earrings

$80.00
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desktop

YUI BROOKLYN Lemon Shaped Candle

$15.00
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7997&cgid=labelswelove-hometownheroesshop&maxprice=65%2e0&minprice=65%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Geoflora Jewelry Aster Ring

$65.00
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8002&cgid=labelswelove-hometownheroesshop&maxprice=15%2e99&minprice=15%2e99&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

PUR Home 48-Ounce Lavender Oxygen Whitener

$15.99

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7993&cgid=labelswelove-hometownheroesshop&maxprice=75%2e0&minprice=75%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Élan Byrd Beach Walk No.1 Fine Art Collage Print

$75.00

Black-owned business
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desktop

Candlessentials Brown Sugar & Fig Scented Coconut Wax Candle

$35.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7996&cgid=labelswelove-hometownheroesshop&maxprice=65%2e0&minprice=65%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Geoflora Jewelry Aster Stud Earrings

$65.00
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desktop

Only A Few Left

Élan Byrd Calm Wall Hanging

$375.00

Black-owned business
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desktop

Élan Byrd Beach Walk No.2 Fine Art Collage Print

$75.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8003&cgid=labelswelove-hometownheroesshop&maxprice=95%2e0&minprice=95%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Geoflora Jewelry Floral Hoop Earrings

$95.00
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desktop

PUR Home 50-Ounce Free & Clear Liquid Laundry Detergent

$18.95

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7994&cgid=labelswelove-hometownheroesshop&maxprice=60%2e0&minprice=60%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Élan Byrd Beach Earth's Health Fine Art Print

$60.00

Black-owned business
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desktop

Best Seller

PUR Home 34-Ounce Lavender All-In-One Concentrate

$29.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8195&cgid=labelswelove-hometownheroesshop&maxprice=35%2e0&minprice=35%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Candlessentials Coconut & Almond Scented Coconut Wax Candle

$35.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8009&cgid=labelswelove-hometownheroesshop&maxprice=18%2e95&minprice=18%2e95&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

PUR Home 50-Ounce Lavender Liquid Laundry Detergent

$18.95

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8001&cgid=labelswelove-hometownheroesshop&maxprice=18%2e95&minprice=18%2e95&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

PUR Home 50-Ounce Citrus Liquid Laundry Detergent

$18.95

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8196&cgid=labelswelove-hometownheroesshop&maxprice=35%2e0&minprice=35%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Candlessentials Patchouli & Sandalwood Scented Coconut Wax Candle

$35.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8016&cgid=labelswelove-hometownheroesshop&maxprice=29%2e0&minprice=29%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

PUR Home 34-Ounce Rosemary Citrus All-In-One Concentrate

$29.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M7988&cgid=labelswelove-hometownheroesshop&maxprice=60%2e0&minprice=60%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Élan Byrd Beach Honor Your Mother Fine Art Print

$60.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8046&cgid=labelswelove-hometownheroesshop&maxprice=35%2e0&minprice=35%2e0&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

Candlessentials Oakmoss & Bergamot Scented Coconut Wax Candle

$35.00

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8006&cgid=labelswelove-hometownheroesshop&maxprice=15%2e99&minprice=15%2e99&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

PUR Home 48-Ounce Free & Clear Oxygen Whitener

$15.99

Black-owned business
/on/demandware.store/Sites-madewellUS-Site/default/Product-HitTile?pid=M8010&cgid=labelswelove-hometownheroesshop&maxprice=15%2e99&minprice=15%2e99&showpricing=true&showpromotion=true&showrating=true&showcompare=true&pricerange=false&gridtype=four-up&skipCategoryShotType=false

desktop

PUR Home 48-Ounce Citrus Oxygen Whitener

$15.99

Black-owned business
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our new
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prioritizes the
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