The
DENIM DIGEST

Good days start with great jeans. Here’s everything that goes into ours.

GREAT JEANS ARE OUR THING

GREAT JEANS ARE OUR THING

What do you get when you combine the latest denim technology with the highest-quality fabrics? Jeans that look as good as they feel. We’re pretty positive you’ll wear them now and for years to come.

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THE FITS

We’re denim experts. But we’re also denim perfectionists, which is why we spent so much time developing our four signature fits.

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THE FABRICS

Our jeans start with denim from the world’s premium mills so they always look authentic, and we’ve used the latest technology to engineer three different types of fabric.

EVERYDAY FLEX

Supersoft

Built-in stretch for an ultra-comfortable fit

Lightweight

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AUTHENTIC FLEX

The look of rigid denim

Just a touch of stretch for added comfort

Mid-weight

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RIGID

A classic look and feel

Crafted with 100% (non-stretch) denim

Mid-weight

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THE WASHES

We spend a lot of time developing each of our washes to make sure they’re exactly right (and get better with every wear). Whether you’re a black-jeans-only kind of guy or like to keep things light, we’ve got something for you.

Light

When you want to do the whole casual-cool thing.

Light

When you want to do the whole casual-cool thing.

Medium

When you want to keep things simple and straightforward.

Medium

When you want to keep things simple and straightforward.

Dark/Black

When you want to look like yourself…but with an upgrade.

Dark/Black

When you want to look like yourself…but with an upgrade.

NEED HELP CHOOSING YOUR PERFECT PAIR?

Welcome to our Denim Finder, which makes deciding on the best jeans for you almost too easy. Just pick your fit, fabric and wash and we’ll do the rest. The possibilities are (almost) endless.

OUR LATEST (DENIM) OBSESSION

ATHLETIC SLIM JEANS IN BAXLEY WASH

MAKE ’EM YOURS

DENIM TECHNOLOGY, DEFINED

We’re always finding ways to make our jeans better than ever, whether it’s with sustainable cotton or the latest in stretch technology. Wanna learn all about our denim?

GET IN THE KNOW

OLD JEANS → NEW HOMES

That’s right, bring us your old jeans and we’ll recycle them with our friends at Cotton’s Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

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That’s right, bring us your old jeans and we’ll recycle them with our friends at Cotton’s Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

FIND OUT MORE