From a fit guide to helpful care tips, this is your ultimate resource for everything indigo.
NEW BLUES NEWS
Jeans Fit Guide
OUR LATEST (DENIM) OBSESSION
DENIM DETAILS
Raw
A cut and intentionally unfinished straight frayed edge
CHEWED
An uneven distressed hem with a cool worn-in look
Fluffy
A raw hem but even more distressed for even more fringe
SUPERSPECIAL FEATURES
Eco Collection
For each Fair Trade Certified™ product manufactured, we give back directly to the people who made it.
Magic Pockets
Specially placed reinforced pockets in front offer an extra layer of holds-you-in sorcery.
Stay Black
Thanks to a special dyeing technique, styles in ISKO Stay Black™ denim retain their color through more washes.
Reform XP
Our stretchiest jeans ever are made with ISKO Reform™ XP denim that moves with you, minus the baggy knees.
ALL DENIM EVERYTHING
EXPERT CARE TIPS
DENIM TECHNOLOGY, DEFINED
We’re always finding ways to make our jeans better than ever, whether it’s with Magic Pockets or, you know, Indigo Juice. Wanna learn all about denim technology?
GET IN THE KNOWOLD JEANS → NEW HOMES
That’s right, bring us your old jeans and we’ll recycle them with our friends at the Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.
FIND OUT MORE
That’s right, bring us your old jeans and we’ll recycle them with our friends at the Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.
FIND OUT MORE
