The
DENIM DIGEST

From a fit guide to helpful care tips, this is your ultimate resource for everything indigo.

NEW BLUES NEWS

NEW BLUES NEWS

We just got the fits and washes you’ll want to wear all summer, including The Perfect Vintage Jean, our waist-accentuating, slim-leg pair. Call ’em “mom jeans”…if your mom was a ’90s supermodel.

START SHOPPING

Jeans Fit Guide

Shop All Jeans

OUR LATEST (DENIM) OBSESSION

AN EXTRA-COMFY, SUPERHIGH TAKE ON A FAVORITE FIT

Cali Demi-Boot Jeans: Comfort Stretch Edition

MAKE ’EM YOURS

DENIM DETAILS

SOMETHING-FOR-EVERYONE RISES

8"

An easy, effortless navel-grazing mid rise

Shop Now

9"

A classic, perfectly waist-cinching high rise

Shop Now

10"

A flattering right-above-the-belly-button rise

Shop Now

11"

Can you say higher-than-high rise?

Shop Now

CURRENT FAVORITE HEMS

Raw

A cut and intentionally unfinished straight frayed edge

CHEWED

An uneven distressed hem with a cool worn-in look

Fluffy

A raw hem but even more distressed for even more fringe

SUPERSPECIAL FEATURES

Eco Collection

For each Fair Trade Certified™ product manufactured, we give back directly to the people who made it.

Magic Pockets

Specially placed reinforced pockets in front offer an extra layer of holds-you-in sorcery.

Stay Black

Thanks to a special dyeing technique, styles in ISKO Stay Black™ denim retain their color through more washes.

Reform XP

Our stretchiest jeans ever are made with ISKO Reform™ XP denim that moves with you, minus the baggy knees.

EXPERT CARE TIPS

DENIM TECHNOLOGY, DEFINED

We’re always finding ways to make our jeans better than ever, whether it’s with Magic Pockets or, you know, Indigo Juice. Wanna learn all about denim technology?

GET IN THE KNOW

OLD JEANS → NEW HOMES

That’s right, bring us your old jeans and we’ll recycle them with our friends at Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

FIND OUT MORE

That’s right, bring us your old jeans and we’ll recycle them with our friends at Blue Jeans Go Green™ program into housing insulation that can be used for organizations like Habitat for Humanity to build new homes.

FIND OUT MORE