1. Do Well Recycle
Do Well

HOW
WE DO WELL

HOW WE
DO WELL

Check out our Do Well Report to get the full scoop on all our responsibility efforts. Did you know that more than half our styles are sustainable?

we've made it easier than ever to extend the life of your denim. trade in preloved jeans and you'll get $20 off brand-new pair (it's a win-win)

HOW TO DO IT

BRING IN OLD JEANS

Any brand, any color—just drop them off at your nearest store.

OR MAIL THEM TO US

Get a Cleanout Kit and print out a free shipping label.

WE'LL RESELL OR RECYCLE

Bonus: You’ll score $20 off a fresh pair just for helping us keep the landfills clean.

A NEW WAY TO DO WELL

Introducing our latest plan to extend the life of your clothes. Resell or recycle them and buy preloved styles as well. Here’s how it works:

IT’S OUR GOAL TO KEEP OLD JEANS OUT OF THE TRASH AND IN CIRCULATION


By 2023, we pledge to collect two million pairs through Madewell Forever (that’s twice as many as we’ve saved from landfills in the last six years).


1.4


MILLION

Pieces of denim collected for recycling.


2.8


MILLION

Square feet of insulation created and 703 tons of waste diverted from landfill.


25


PERCENT

of carbon emissions are saved by buying secondhand denim instead of new, according to research from Green Story, Inc


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