How We Do Well
Check out our Do Well Report to learn more about our sustainability efforts and initiatives.
OUR IMPACT
THE DENIM HIGHLIGHTS
At Madewell, we believe making great jeans should go hand in hand with doing right by people and the planet. From the materials we choose to the decisions we make every day, we’re committed to creating a positive impact now and for generations to come. That means making products responsibly, supporting the people who bring our brand to life and caring for the planet every step of the way. Here’s the latest on our denim impact, but our story is still unfolding.
STRONGER TOGETHER
Celebrating six years of partnership with Fair Trade USA.
DOING WELL WORLDWIDE
With 17 factories certified across eight countries.
EMPOWERED EMPLOYEES
Over 15,000 workers receive better benefits, including maternity leave, paid days off and equal pay, plus the ability to vote on how to spend the extra money from the Premium.
DOING WELL WORLDWIDE
We’ve contributed over $2.1 million in Fair Trade premiums (and counting).
100%
of our denim was produced in Fair Trade Certified™ factories in 2025.
100%
of the cotton used in our denim comes from organizations that meet our sustainability standards.
60% INCREASE
in certified regenerative cotton used in our denim, reinforcing our commitment to regenerative agriculture and investments in US farms.
10+ YEARS
of offering year-round denim recycling, turning old jeans into insulation, sustainable packaging or upcycled designs.
2.4 MILLION
pieces of denim kept out of landfills and in circulation through our denim trade-up program and clean out kits.
THE 2025
DO WELL REPORT
Download Here
OUR PROGRESS THROUGH THE YEARs
