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Madewell x Crewcuts: Meet Our Littlest Fans And Their Moms


We just upped our cute factor by, like, a million thanks to our latest collab. We designed some fun denim and strawberry styles then teamed up with our friends at crewcuts on a matching mini collection (!). Check ’em out in the video above, where Madewell moms ask their little ones a few quick Qs. Then read on to see how the mamas answered their own set of either/ors.

JOYCE, DESIGN PRO

Denim or leather: Denim, denim, denim
Book or movie: Movie
’70s or ’90s: ’70s
Morning person or night owl: Neither—but more so a night owl!
Inside or outside: Outside
Stripes or solids: Stripes
Call or text: Text
Sneakers or sandals: Sandals when it’s warm enough, but sneakers forever
Strawberries or strawberries: Dried strawberries!
Madewell or crewcuts: Both, of course!

LISA, ART DIRECTION AFICIONADO

Denim or leather: Denim
Book or movie: Movie
’70s or ’90s: ’70s
Morning person or night owl: Neither
Inside or outside: Outside
Stripes or solids: Solids
Call or text: Call
Sneakers or sandals: Sneakers
Strawberries or strawberries: 🙂
Madewell or crewcuts: Both!

ANNE, MERCH MAVEN

Denim or leather: Denim all day
Book or movie: Book
’70s or ’90s: ’70s
Morning person or night owl: Morning person—but Skye is the opposite! She is impossible to wake up.
Inside or outside: Outside
Stripes or solids: Stripes
Call or text: Text
Sneakers or sandals: Sneakers
Strawberries or strawberries: Well, strawberries!
Madewell or crewcuts: Madewell for me and crewcuts for both of my kids!

Are you excited or are you excited? Shop the collab now.