HOW WE DO WELL
HOW WE DO WELL
How We Do Well
Check out our Do Well Report to learn all about our sustainability efforts and initiatives.
OUR GOAL
By the end of 2025, 100% of the key fibers used in our materials will be sustainably sourced and free of virgin plastics
THE DENIM HIGHLIGHTS
WHAT WE’RE DOING
In 2024, 79% of our total key fibers by volume were Do Well materials. Plus, over 95% of our leather continues to be sustainably sourced.
REGENAGRI®-CERTIFIED COTTON
A program that safeguards the health and well-being of harvested land and those who live on it, with criteria for soil health, biodiversity, GHG emissions and water quality.
BETTER COTTON
Our partners at Better Cotton train farmers in more environmentally, socially and economically sustainable practices.
RESPONSIBLE WOOD PULP
TENCEL™ lyocell and LENZING™ ECOVERO™ fibers are made from sustainably sourced trees.
RECYCLED PLASTIC
PrimaLoft® insulation is a warm-as-down alternative made of 100 percent recycled content.