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Do Well Our Materials
Posted on Mar 10, 2023
Our Goal
By 2025, 100% of the key fibers used in our materials will be sustainably sourced and free of non-recycled plastics
WHAT WE’RE DOING NOW
In 2021, 60 percent of our total key fibers by volume were Do Well materials.
RECYCLED COTTON
Made from fibers that come from old garments or are left over from manufacturing.
BCI COTTON
Our partners at the Better Cotton Initiative train farmers in more environmentally, socially and economically sustainable practices.
RESPONSIBLE WOOD PULP
TENCEL™ lyocell and LENZING™ ECOVERO™ fibers are made from sustainably sourced trees.
Recycled Plastic
PrimaLoft® insulation is a warm-as-down alternative made of 100 percent recycled content (aka the 75,000 bottles we kept out of landfills last year).
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