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Do Well Operations


How We Do Well

Check out our very first Do Well Report to find out how we’re doing better for our planet and its people. More than half our styles are sustainable in some way and each has a special label—look for them in stores or visit the Do Well Shop here.

Our Goal
By 2025, 100% of our packaging will be sustainably sourced and free of non-recycled plastics.
By 2030, our operations will be carbon neutral.


By going over every step of our operations, we’ve made some small changes with big results.

Offering paperless receipts saves trees (and keeps your tote bag cleaner too).

LED lighting in stores lasts longer and uses up to 80% less electricity than incandescent bulbs.

We give thirsty shoppers Boxed Water instead of disposable plastic bottles.

We offset the paper footprint of our HQ and store printers by partnering with our supplier FlexPrint and Trees for the Future (we’ve planted 240 trees, so far).

We keep our clothing samples out of landfills by donating them to Cotton’s Blue Jeans Go Green™ program, Good360 and FabScrap.

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