Hometown Heroes Collective
As in, local creatives, designers and makers we love from all over the country.
Hometown Heroes Collective
WE LAUNCHED THIS PROGRAM IN 2019 TO HELP LOCAL CREATIVES AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE THEN, WE’VE FEATURED OVER 117 HEROES ACROSS 26 STATES.
SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO
MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE
Oh Hey! Paper Co.
WHO:
Bianca Teh
HOMETOWN:
West Jordyn, UT
SPECIALTY:
Cute graphic totes, stickers, keychains and cards designed to support basic human rights
@ohheypaperco
Smallwoods Studios
WHO:
Tamara Harper
HOMETOWN:
Birmingham, AL
SPECIALTY:
Fun framed embroidery and embroidery kits to help liven up your space
@thesmallwoods
Reyna Noriega Studios
WHO:
Reyna Noriega
HOMETOWN:
Miami Beach, FL
SPECIALTY:
Ready-to-frame prints and housewares representing joyful depictions of women of color
@reynanoriega_
Rayo & Honey
WHO:
Roachele Negron
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Handcrafted house goods and accessories that remind you to stay positive
@rayoandhoney
Sheena Marshall Jewelry
WHO:
Sheena Marshall
HOMETOWN:
Denver, CO
SPECIALTY:
Consciously-made earrings and necklaces you can easily wear every single day
@sheenamarshalljewelry
Remy & Rose
WHO:
Chatti Phal-Brown
HOMETOWN:
Wheat Ridge, CO
SPECIALTY:
Nourishing, natural apothecary goods made in small batches
@remyandrose
Vue By Sek
WHO:
Sarah Kaplan
HOMETOWN:
Charlotte, NC
SPECIALTY:
Ethically crafted nickel-free jewelry you can truly feel good about wearing
@vuebysek
Buhlaixe Studio
WHO:
Blaise Danio
HOMETOWN:
Phoenix, AZ
SPECIALTY:
Colorful blankets and art prints that will add instant warmth to any home
@buhlaixe
Grown Wild Paper Co.
WHO:
Haley Hughes
HOMETOWN:
Greenville, SC
SPECIALTY:
Flower-inspired stationery and giclee prints to brighten up your desk and room
@grownwildpaperco
STUDIO GRUN
WHO:
Tanya Gruenberg
HOMETOWN:
Miami, FL
SPECIALTY:
Locally made, subtly playful jewelry you will wear and keep forever
@studio_grun
MORE HOMETOWN HEROES LOVE
EVERYTHING YOU NEED TO KNOW
HOW IT WORKS
We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.
Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.
HOW THEY BENEFIT
From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.
