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Inspo

Hometown Heroes Collective

As in, local creatives, designers and makers we love from all over the country.

Hometown Heroes Collective

HometownHeroesLogo

WE LAUNCHED THIS COLLECTIVE TO HELP LOCAL CREATIVES, DESIGNERS AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE 2019, WE’VE FEATURED OVER 62 HEROES ACROSS 23 STATES.


SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO

MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE

The New Class

Élan Byrd

WHO:
Élan Byrd

HOMETOWN:
Miami, FL

SPECIALTY:
Collage prints and wall hangings that “explore the connection between earth and hand”

@elanbyrd

The New Class

Geoflora JEWELRY

WHO:
Ellen & Margaret Hinrichs

HOMETOWN:
Charlotte, NC

SPECIALTY:
Subtle statement-making jewelry inspired by nature and handcrafted using traditional techniques

@geoflorajewelry

The New Class

CANDLESSENTIALS

WHO:
Tashah Johnson

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Small-batch, hand-poured coconut wax candles that smell as nice as they look

@candlessentials

The New Class

GLARE GOODS

WHO:
Eli & Keri Gray

HOMETOWN:
Richmond, VA

SPECIALTY:
One-of-a-kind mirrors, coasters and serving boards made by hand from reclaimed and salvaged materials

@glaregoods

The New Class

MINIATURE RHINO

WHO:
Jessica Marquez

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Easy-to-follow DIY mending and stitch kits with a focus on sustainability

@miniaturerhino

The New Class

YUI BROOKLYN

WHO:
Yui Kobayashi

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Eco-friendly soy candles in fun shapes and pastel colors, inspired by the Japanese concept of and word for cute, kawaii

@yuibrooklyn

The New Class

TWO DAYS OFF

WHO:
Gina Stovall

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Easy-to-wear, keep-forever clothes designed by a former climate scientist and ethically made in LA

@twodaysoffclothing

The New Class

PUR HOME

WHO:
Angela Richardson

HOMETOWN:
Pahrump, NV

SPECIALTY:
Nontoxic household cleaners and laundry detergent in recyclable or biodegradable packaging

@purhomeclean

EVERYTHING YOU NEED TO KNOW

Steps

HOW IT WORKS

We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.

Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.

Steps

HOW THEY BENEFIT

From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.

Steps

HOW YOU APPLY

Are you a creative, designer or maker? Want to get in on the action and become a Hometown Hero Collective member?

Fill out an application form here. Learn everything about the program right over here.

MORE HOMETOWN HEROES LOVE

COLLECTIVE ALUMNI

The New Class

Dance Happy Designs

@dance.happy.designs

The New Class

Feminist Goods Co.

@feministgoodsco

The New Class

Melissa Sonico

@melissasonico

The New Class

Max Wanger Print Shop

@maxwangerprintshop

The New Class

Awkward Auntie

@awkwardauntie

The New Class

Freedom Apothecary

@freedom.apothecary

The New Class

PEACESAKE CANDLES & CO.

@peacesakecandle

The New Class

Pretty Strange Design

@prettystrangedesign

The New Class

Fox Hollow Studios

@foxhollowstudios

The New Class

Scavenge + Bloom

@scavengeandbloom

The New Class

Tamiko Claire Stoneware

@tamikoclairestoneware

The New Class

Good for the Bees

@goodforthebees

The New Class

Luna Reece Ceramics

@lunareececeramics

The New Class

Object-Matter Ceramic

@omceramic

Vacilando Quilting

@vacilandoquilting

Con-lo Common

@conlocommon

Wild Bower Studio

@wildbowerstudio

Claire Shadomy

@claireshadomy

Framed Florals

@framedflorals

In The Rushies

@cabeumer

Natalie Borton

@natalieborton

ALEX CLARKE WOODWORKING

@alex__clarke__

BROTHERS DESIGN CO.

@brothersdesignco

Emily Elizabeth Miller

@emilysadventures

Stephanie DeAngelis

@steph_angelis