Hometown Heroes Collective
As in, local creatives, designers and makers we love from all over the country.
Hometown Heroes Collective
WE LAUNCHED THIS COLLECTIVE TO HELP LOCAL CREATIVES, DESIGNERS AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE 2019, WE’VE FEATURED OVER 50 HEROES ACROSS 19 STATES.
SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO
MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE
Nubian Oasis
WHO:
Donnet Bruce
HOMETOWN:
Austin, TX
SPECIALTY:
Super-nourishing and conditioning all-natural hair care products
@nubianoasis
Dance Happy Designs
WHO:
Julia Tyler, Liv Helgesen & Emily Scott
HOMETOWN:
Philadelphia, PA
SPECIALTY:
Fun and sustainable screenprinted bags featuring original patterns
@dance.happy.designs
Feminist Goods Co.
WHO:
Lauren Harbury
HOMETOWN:
Charlotte, NC
SPECIALTY:
Inclusive clothes and accessories with inspiring messages
@feministgoodsco
Melissa Sonico
WHO:
Melissa Sonico
HOMETOWN:
Redlands, CA
SPECIALTY:
Handcrafted modern jewelry that you can wear all day, every day
@melissasonico
Salt + Still
WHO:
Alison Charli Smith
HOMETOWN:
Hudson Valley, NY
SPECIALTY:
Small-batch heirloom quality jewelry inspired by a love of nature
@salt_and_still
Romy Studio
WHO:
Camille Hay
HOMETOWN:
Washington, DC
SPECIALTY:
Minimalist statement earrings made from colorful polymer clay
@romystudio_
Max Wanger Print Shop
WHO:
Max & Margaux Wanger
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Frame-ready prints of photos that find real beauty in simplicity
@maxwangerprintshop
Shin+Na
WHO:
Haeshin Park & Hanna Choi
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Durable canvas totes that are as stylish as they are practical
@shinna_bag
Brklyn Home
WHO:
Sarah Brasher
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Natural cotton cord baskets to artfully store your stuff
@brklynhome
EVERYTHING YOU NEED TO KNOW
HOW IT WORKS
We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.
Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.
HOW THEY BENEFIT
From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.
MORE HOMETOWN HEROES LOVE
Credit The Southern Influence
