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Inspo

Hometown Heroes Collective

As in, local creatives, designers and makers we love from all over the country.

Hometown Heroes Collective

HometownHeroesLogo

We launched this program in 2019 to help local creatives and makers all over the country grow their businesses. SInce then, we've featured OVER 68 HEROES ACROSS 23 STATES.


SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO

MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE

The New Class

Ana Rodriguez

WHO:
Ana Rodriguez

HOMETOWN:
Seattle, WA

SPECIALTY:
Fun and functional hand-tufted rugs made in part with recycled, reclaimed and deadstock yarn

@anamakingthings

The New Class

The Coy Collection

WHO:
Sequoyah Johnson

HOMETOWN:
Austin, TX

SPECIALTY:
Small-batch, smile-worthy ceramic mugs and planters to make you and your home feel good

@thecoycollection

The New Class

A Dapper Line

WHO:
Stephanie Hendrix

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Ready-to-frame illustrated plant prints that bring a little bit of the outdoors inside

@adapperline

The New Class

MADE BY DENISE CREW

WHO:
Denise Crew

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Modern photographic art prints of the California landscape, with every sale benefiting an important cause

@madebydenisecrew

The New Class

Jane D'Arensbourg

WHO:
Jane D'Arensbourg

HOMETOWN:
Brooklyn, NY

SPECIALTY:
One-of-a-kind sculptural jewelry handcrafted from shock-resistant borosilicate glass

@janedarensbourg

The New Class

Kismet Olfactive

WHO:
Shabnam Tavakol

HOMETOWN:
New York, NY

SPECIALTY:
Niche fine fragrances made in small batches and inspired by serendipitous moments and feelings

@kismet.olfactive

The New Class

Tierra Sol Studio

WHO:
Seana & Yair Rodriguez

HOMETOWN:
Durham, NC

SPECIALTY:
Everything a plant lover needs to be plant-killer-proof from hand-grown cacti to hand-formed ceramics to hand-mixed soils

@tierrasolstudio

The New Class

Wild Lather

WHO:
Liz Wible & Conrad Chan

HOMETOWN:
Pasadena, CA

SPECIALTY:
The best-smelling, most nourishing triangle-shaped soaps handcrafted and air-cured in small batches

@wildlather

The New Class

Cloud 9 Clay

WHO:
Peyton Flynn

HOMETOWN:
Philadelphia, PA

SPECIALTY:
Playful, boldly hued ceramic pieces meant to be used and cherished for a lifetime

@cloud9clay

The New Class

Goldeluxe Jewelry

WHO:
Libby Trajkovski

HOMETOWN:
Detroit, MI

SPECIALTY:
Consciously handmade, design-forward jewelry intended for versatility and daily wear

@goldeluxejewelry

The New Class

Candy x Paints

WHO:
Shardae Layfield

HOMETOWN:
Atlanta, GA

SPECIALTY:
Cruelty-free, nontoxic nail polishes and quality nail care with a sprinkle of Atlanta flair

@thecandyxpaints

MORE HOMETOWN HEROES LOVE

EVERYTHING YOU NEED TO KNOW

Steps

HOW IT WORKS

We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.

Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.

Steps

HOW THEY BENEFIT

From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.

Steps

HOW YOU APPLY

Are you a creative, designer or maker? Want to get in on the action and become a Hometown Hero Collective member?

Fill out an application form here. Learn everything about the program right over here.

COLLECTIVE ALUMNI

The New Class

Dance Happy Designs

@dance.happy.designs

The New Class

Feminist Goods Co.

@feministgoodsco

The New Class

Melissa Sonico

@melissasonico

The New Class

Max Wanger Print Shop

@maxwangerprintshop

The New Class

Awkward Auntie

@awkwardauntie

The New Class

Freedom Apothecary

@freedom.apothecary

The New Class

PEACESAKE CANDLES & CO.

@peacesakecandle

The New Class

Pretty Strange Design

@prettystrangedesign

The New Class

Fox Hollow Studios

@foxhollowstudios

The New Class

Scavenge + Bloom

@scavengeandbloom

The New Class

Tamiko Claire Stoneware

@tamikoclairestoneware

The New Class

Good for the Bees

@goodforthebees

The New Class

Luna Reece Ceramics

@lunareececeramics

The New Class

Object-Matter Ceramic

@omceramic

Vacilando Quilting

@vacilandoquilting

Con-lo Common

@conlocommon

Wild Bower Studio

@wildbowerstudio

Claire Shadomy

@claireshadomy

Framed Florals

@framedflorals

In The Rushies

@cabeumer

Natalie Borton

@natalieborton

ALEX CLARKE WOODWORKING

@alex__clarke__

BROTHERS DESIGN CO.

@brothersdesignco

Emily Elizabeth Miller

@emilysadventures

Stephanie DeAngelis

@steph_angelis

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