Hometown Heroes Collective
As in, local creatives, designers and makers we love from all over the country.
Hometown Heroes Collective
We launched this program in 2019 to help local creatives and makers all over the country grow their businesses. SInce then, we've featured OVER 100 HEROES ACROSS 25 STATES.
SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO
MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE
Rio Blanco Provisions
WHO:
Ariana Rehmet
HOMETOWN:
San Diego, CA
SPECIALTY:
Small-batch blankets and accessories consciously sourced from all over the world
@rioblancoprovisions
Twenty Two West
WHO:
Mary Hamby
HOMETOWN:
Charlotte, NC
SPECIALTY:
Ethically made artisan jewelry and décor that inspires an artful life
@twentytwowest
Pali Swim
WHO:
Martha Duerr and Naomi Gassel
HOMETOWN:
Los Angeles, CA and Hilo, HI
SPECIALTY:
Classic sportswear (made from recycled, naturally dyed and deadstock fabrics) that you can swim in
@paliswim
Laina Miller Design Studio
WHO:
Laina Miller
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Hand-illustrated art prints ready to be framed and inspire you
@_lainamiller
Ritual Stems
WHO:
Amalia Ehrmann
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Thoughtfully designed dried floral creations that will elevate your space for years to come
@ritualstems
Ma'am Shoes
WHO:
Sofi Newmyer
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Comfortable and stylish footwear sustainably made in Los Angeles
@maamshoes
Tumble
WHO:
Kyla Harper
HOMETOWN:
Albequerque, NM
SPECIALTY:
Desert-inspired jewelry and home goods handcrafted in the southwest
@wearetumble
Soil to Studio
WHO:
Swati Bansal
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Artisan-made textiles that will add warmth and softness to your home
@soiltostudio
Ultralight Dreams
WHO:
Jazzmine Jones
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Colorful terracotta handpainted pots that complement the natural beauty of plants
@ultralight_dreams
Deep Black
WHO:
Sherród Faulks
HOMETOWN:
Portsmouth, VA
SPECIALTY:
Handmade ceramic home goods with a modern aesthetic at accessible prices
@deepblack.design
Abcrete & Co.
WHO:
NyShayla Williams
HOMETOWN:
Washington, DC
SPECIALTY:
Bold minimalist jewelry and goods for the home made with high-quality craftsmanship in mind
@abcrete
Ser Paraíso
WHO:
Diana Castro
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Art prints, candles and kits that uplift and inspire through design, color and sound
@ser.paraiso
by ren
WHO:
Rachael Compton
HOMETOWN:
Philadelphia, PA
SPECIALTY:
Minimal statement jewelry designed with playful intentions
@by.ren
MORE HOMETOWN HEROES LOVE
EVERYTHING YOU NEED TO KNOW
HOW IT WORKS
We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.
Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.
HOW THEY BENEFIT
From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.
