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Hometown Heroes Collective

As in, local creatives, designers and makers we love from all over the country.

Hometown Heroes Collective

HometownHeroesLogo

We launched this program in 2019 to help local creatives and makers all over the country grow their businesses. SInce then, we've featured OVER 100 HEROES ACROSS 25 STATES.


SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO

MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE

The New Class

Rio Blanco Provisions

WHO:
Ariana Rehmet

HOMETOWN:
San Diego, CA

SPECIALTY:
Small-batch blankets and accessories consciously sourced from all over the world

@rioblancoprovisions

The New Class

Twenty Two West

WHO:
Mary Hamby

HOMETOWN:
Charlotte, NC

SPECIALTY:
Ethically made artisan jewelry and décor that inspires an artful life

@twentytwowest

The New Class

Pali Swim

WHO:
Martha Duerr and Naomi Gassel

HOMETOWN:
Los Angeles, CA and Hilo, HI

SPECIALTY:
Classic sportswear (made from recycled, naturally dyed and deadstock fabrics) that you can swim in

@paliswim

The New Class

Laina Miller Design Studio

WHO:
Laina Miller

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Hand-illustrated art prints ready to be framed and inspire you

@_lainamiller

The New Class

Ritual Stems

WHO:
Amalia Ehrmann

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Thoughtfully designed dried floral creations that will elevate your space for years to come

@ritualstems

The New Class

Ma'am Shoes

WHO:
Sofi Newmyer

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Comfortable and stylish footwear sustainably made in Los Angeles

@maamshoes

The New Class

Tumble

WHO:
Kyla Harper

HOMETOWN:
Albequerque, NM

SPECIALTY:
Desert-inspired jewelry and home goods handcrafted in the southwest

@wearetumble

The New Class

Soil to Studio

WHO:
Swati Bansal

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Artisan-made textiles that will add warmth and softness to your home

@soiltostudio

The New Class

Ultralight Dreams

WHO:
Jazzmine Jones

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Colorful terracotta handpainted pots that complement the natural beauty of plants

@ultralight_dreams

The New Class

Deep Black

WHO:
Sherród Faulks

HOMETOWN:
Portsmouth, VA

SPECIALTY:
Handmade ceramic home goods with a modern aesthetic at accessible prices

@deepblack.design

The New Class

Abcrete & Co.

WHO:
NyShayla Williams

HOMETOWN:
Washington, DC

SPECIALTY:
Bold minimalist jewelry and goods for the home made with high-quality craftsmanship in mind

@abcrete

The New Class

Ser Paraíso

WHO:
Diana Castro

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Art prints, candles and kits that uplift and inspire through design, color and sound

@ser.paraiso

The New Class

by ren

WHO:
Rachael Compton

HOMETOWN:
Philadelphia, PA

SPECIALTY:
Minimal statement jewelry designed with playful intentions

@by.ren

MORE HOMETOWN HEROES LOVE

EVERYTHING YOU NEED TO KNOW

Steps

HOW IT WORKS

We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.

Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.

Steps

HOW THEY BENEFIT

From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.

Steps

HOW YOU APPLY

Are you a creative, designer or maker? Want to get in on the action and become a Hometown Hero Collective member?

Fill out an application form here. Learn everything about the program right over here.

COLLECTIVE ALUMNI

The New Class

Wool + Indigo

@woolandindigo

The New Class

House of Foster

@thehofofficial

The New Class

Hanna Dausch

@hannadausch

The New Class

Grounded

@groun.ded

The New Class

Slow North

@slownorth

The New Class

Good JuJu Herbal

@goodjujuherbal

The New Class

Linking Threads Fiber Art

@linkingthreadsfiberart

The New Class

Monique Aimee

@moniqueaimee

The New Class

Anchal Project

@anchalproject

The New Class

Aloha Ka'ala

@alohakaala

The New Class

Jessica Kertis

@jessicakertis

The New Class

The Beige Motel

@thebeigemotel

The New Class

LARK SKIN CO.

@larkskinco

The New Class

O-Ceramics

@oceramics

The New Class

Isabel Souza Studio

@isabelsouzastudio

The New Class

Katie Dean Jewelry

@Katiedeanjewelry

The New Class

Perpetual Bliss

@perpetualblissco

The New Class

Rosemarine Textiles

@rosemarinetextiles

The New Class

SHANÉE BENJAMIN

@shaneebenjamin

The New Class

Ana Rodriguez

@anamakingthings

The New Class

The Coy Collection

@thecoycollection

The New Class

A Dapper Line

@adapperline

The New Class

MADE BY DENISE CREW

@madebydenisecrew

The New Class

Jane D'Arensbourg

@janedarensbourg

The New Class

Kismet Olfactive

@kismet.olfactive

The New Class

Tierra Sol Studio

@tierrasolstudio

The New Class

wildlather

@wildlather

The New Class

Cloud 9 Clay

@cloud9clay

The New Class

Candy x Paints

@thecandyxpaints

The New Class

Élan Byrd

@elanbyrd

The New Class

Geoflora JEWELRY

@geoflorajewelry

The New Class

CANDLESSENTIALS

@candlessentials

The New Class

GLARE GOODS

@glaregoods

The New Class

MINIATURE RHINO

@miniaturerhino

The New Class

YUI BROOKLYN

@yuibrooklyn

The New Class

TWO DAYS OFF

@twodaysoffclothing

The New Class

PUR HOME

@purhomeclean

The New Class

Nubian Oasis

@nubianoasis

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