Hometown Heroes Collective
As in, local creatives, designers and makers we love from all over the country.
Hometown Heroes Collective
We launched this program in 2019 to help local creatives and makers all over the country grow their businesses. SInce then, we've featured OVER 68 HEROES ACROSS 23 STATES.
SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO
MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE
Ana Rodriguez
WHO:
Ana Rodriguez
HOMETOWN:
Seattle, WA
SPECIALTY:
Fun and functional hand-tufted rugs made in part with recycled, reclaimed and deadstock yarn
@anamakingthings
The Coy Collection
WHO:
Sequoyah Johnson
HOMETOWN:
Austin, TX
SPECIALTY:
Small-batch, smile-worthy ceramic mugs and planters to make you and your home feel good
@thecoycollection
A Dapper Line
WHO:
Stephanie Hendrix
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Ready-to-frame illustrated plant prints that bring a little bit of the outdoors inside
@adapperline
MADE BY DENISE CREW
WHO:
Denise Crew
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Modern photographic art prints of the California landscape, with every sale benefiting an important cause
@madebydenisecrew
Jane D'Arensbourg
WHO:
Jane D'Arensbourg
HOMETOWN:
Brooklyn, NY
SPECIALTY:
One-of-a-kind sculptural jewelry handcrafted from shock-resistant borosilicate glass
@janedarensbourg
Kismet Olfactive
WHO:
Shabnam Tavakol
HOMETOWN:
New York, NY
SPECIALTY:
Niche fine fragrances made in small batches and inspired by serendipitous moments and feelings
@kismet.olfactive
Tierra Sol Studio
WHO:
Seana & Yair Rodriguez
HOMETOWN:
Durham, NC
SPECIALTY:
Everything a plant lover needs to be plant-killer-proof from hand-grown cacti to hand-formed ceramics to hand-mixed soils
@tierrasolstudio
Wild Lather
WHO:
Liz Wible & Conrad Chan
HOMETOWN:
Pasadena, CA
SPECIALTY:
The best-smelling, most nourishing triangle-shaped soaps handcrafted and air-cured in small batches
@wildlather
Cloud 9 Clay
WHO:
Peyton Flynn
HOMETOWN:
Philadelphia, PA
SPECIALTY:
Playful, boldly hued ceramic pieces meant to be used and cherished for a lifetime
@cloud9clay
Goldeluxe Jewelry
WHO:
Libby Trajkovski
HOMETOWN:
Detroit, MI
SPECIALTY:
Consciously handmade, design-forward jewelry intended for versatility and daily wear
@goldeluxejewelry
Candy x Paints
WHO:
Shardae Layfield
HOMETOWN:
Atlanta, GA
SPECIALTY:
Cruelty-free, nontoxic nail polishes and quality nail care with a sprinkle of Atlanta flair
@thecandyxpaints
MORE HOMETOWN HEROES LOVE
EVERYTHING YOU NEED TO KNOW
HOW IT WORKS
We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.
Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.
HOW THEY BENEFIT
From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.
