The
Fall Lookbook
Fall is about returning to what Madewell does best: great denim in incredible washes and pieces that feel better the more you live in them. For the story behind the designs, our creative director, Steven Cateron, talks inspiration and why this season feels so exciting.
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For this collection, we brought in primary jolts of color and unexpected colorblocking within the looks, playing with nostalgic references but twisting them through fresh color combinations. There’s tension between something familiar and something new, but it’s always paired back to the best denim.
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I’m constantly inspired by how each generation interprets trends, plays with color and rediscovers pieces from the ’90s and aughts, making them feel completely new again.
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There’s a strong American vintage influence to the denim—it feels lived-in, collected over time and full of character.
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There’s an energy to the pieces and the styling that signals change. It feels fresh, confident and like the beginning of something new.
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Currently in
OUR CREATIVE DIRECTOR’S Camera Roll
A SNEAK PEEK AT OCTOBER
You can shop the drop on 9/29. Become an Insider to get notified as soon as it lands.
