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Inspo

Our Winter Shoot in Iceland, By the Numbers

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Endless grassy fields, infinite rolling hills, a few hot springs, plus lots of dreamy photos—our recent shoot in Iceland, by the numbers.

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Over 30 horses “modeled” for us with their natural good looks and windswept hair.

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Maybe a million of these picturesque cottages dotted the landscape (cue fantasy of moving to Iceland and living in one forever).

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It felt like 20 degrees when we shot on the beach, even though it was more like 45. Moral of the story? Never underestimate windchill, always have a flannel handy.

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We packed 5 shining disco balls to use as props and to fill our constant need for a little bit of sparkle.

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It took a crew of at least a dozen people on set to nail every shot—from models to our creative director to stylists and more. Clearly our teamwork paid off.

Explore other photo-ready destinations featured in behind-the-scenes posts here. Then check out our newest arrivals here.