Artboard 4Iconsset_solidlogo_applepay_whiteClosenoun_filter_2802517!noun_lightbulb_3491867#everydaytogether_mensSite/Icons/White/Playpay-now-button-blue-whitePAY NOW WITHINSTALLMENTS BYpay-now-button-blue-whiteINSTALLMENTSBYSite/Icons/White/PlayE7553F1C-037C-4685-A69A-5CB001E134B4noun_sort by_3324635 Skip to Main Content
Inspo

Our Winter Shoot in Iceland, By the Numbers

170828_mwsm_iceland_222_insta

Endless grassy fields, infinite rolling hills, a few hot springs, plus lots of dreamy photos—our recent shoot in Iceland, by the numbers.

iceland_horses

Over 30 horses “modeled” for us with their natural good looks and windswept hair.

iceland-houses

Maybe a million of these picturesque cottages dotted the landscape (cue fantasy of moving to Iceland and living in one forever).

170828_mwsm_iceland_197_insta1

It felt like 20 degrees when we shot on the beach, even though it was more like 45. Moral of the story? Never underestimate windchill, always have a flannel handy.

170828_mwsm_iceland_029_insta

We packed 5 shining disco balls to use as props and to fill our constant need for a little bit of sparkle.

170828_mwsm_iceland_291_insta

It took a crew of at least a dozen people on set to nail every shot—from models to our creative director to stylists and more. Clearly our teamwork paid off.

Explore other photo-ready destinations featured in behind-the-scenes posts here. Then check out our newest arrivals here.

{ "EmailPreferences": "preferences", "ManagePassword": "password-change", "register?flow=checkout": "register-checkout", "register": "register", "profile": "profile", "Address-Add": "add-address", "addressbook": "address", "checkout": "checkout", "revieworder": "revieworder", "orderconfirmation": "order-confirmation", "giftcard": "gift-card", "checkorderstatus": "check-order-status", "login": "login", "international-orders": "international-orders", "inspo-men": "blog-men", "orders": "order-history", "madewell-insider-faq": "madewell-insider", "loyalty-terms-conditions": "terms-and-conditions", "contact-us": "contact-us", "shipping-handling": "shipping-handling", "returns": "returns-exchanges", "store-services-services": "madewell-IRL-services", "store-services-custom": "madewell-custom-madewell", "store-services-denim": "madewell-denim-edit", "store-services-mens": "madewell-mens", "store-services-archive": "madewell-archive", "student-teacher": "student-teacher", "community-heroes": "community-heroes", "afterpay-faq": "afterpay", "marketplacefaq": "marketplace-faq", "about-madewell": "who-we-are", "recycling": "do-well-recycling", "materials": "do-well-materials", "fair-trade": "do-well-fair-trade", "operations": "do-well-our-operations", "do-well/causes": "do-well-causes", "promo-codes-discounts-coupons": "promo-codes-discounts", "social-responsibility": "social-responsibility", "wholesale": "wholesale", "accessibility": "accessibility", "dei-landing": "diversity-inclusion", "plus-letter": "size-inclusivity", "store-services-health-safety": "madewell-health-safety", "privacy-policy": "privacy-policy", "wallet": "payment-options", "personalization": "custom-madewell", "inspo-community-hometown-heroes": "hometown-heroes", "SheerID-GetVerificationForm?segment=firstResponder": "community-heroes-verify", "favorites": "favorite" }