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Labels Joyce Loves: Topo Designs

It’s safe to say our head designer Joyce has pretty excellent taste. So we’re tapping her once a month to pick a current fave from our Labels We Love and highlight why the brand fits in with the Madewell fam. This time it’s all about Topo Designs, the great outdoors experts we teamed up with on a special collab.

BRAND BACKGROUND

“Topo started with a really genuine idea in mind—these two guys from Colorado, Jedd and Mark, loved exploring the outdoors but couldn’t find the exact gear they wanted. So they made it themselves—and focused on making things that last and also look cool. Perfect combo.”

FAVORITE FEATURES

“Our team was really excited to work with Topo, updating their classic bags and daypacks with a palette that felt specific to us. I love that the colors are a little unexpected but will still go with pretty much anything in your closet.”

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PERSONAL PICK

“The fanny pack—excuse me, belt bag—for sure! Just the right size for my phone, keys, wallet and a little snack or two. You know, the essentials.”

Thanks, Joyce. Shop the vintage-meets-technical Madewell x Topo Designs® collab right here.

shop Madewell x Topo Designs®