Madewell x Kule - Sept 2
EXCLUSIVE COLLAB
We’re big fans of the NYC brand known for combining French chic with American style. It made perfect sense for us to join forces with founder Nikki Kule, who helped dream up this limited-edition collection and gave us styling tips for this very fun shoot. Hint: The name is pronounced “kyewl,” which is, you know, so cool.


MADEWELL x KULE
O WELL GRAPHIC CROPPED HOODIE
Worn with:
Stretch Denim Midi Pencil SkirtMadewell x Kule Zip-Top Transport Crossbody


”I think of stripes like a neutral. They go with everything. So why not layer them together?”
MADEWELL x KULE
O WELL GRAPHIC STRIPED MODERN TEE
Worn with:
Madewell x Kule Silk Leopard BandanaMadewell x Kule Relaxed Dadjean


MADEWELL x KULE
STRIPED MODERN LONG-SLEEVE TEE
Worn with:
Classic Straight Jeans: Selvedge EditionMadewell x Kule Socks


MADEWELL x KULE
SHERPA-LINED OVERSIZED JEAN JACKET
Worn with:
Madewell x Kule Genius Beanie + MadewellKule Striped Modern Long-Sleeve Tee

“I love mixing patterns, like a bold cheetah print with our signature stripes.”
MADEWELL x KULE
SILK LEOPARD BANDANA
Worn with:
Madewell x Kule Heart Embroidered Modern Long-Sleeve Tee


MADEWELL x KULE
LEOPARD SINCLAIR CROP CARDIGAN
Worn with:
Sedgwick Trench Coat + MadewellKule O Well Graphic Striped Modern Tee