The Madewell Assembly

MONA M. ALI

FOUNDER/CEO OF FIIRI, @monamali_

As the founder of Fiiri, a creative agency for people of color and as the former diversity and inclusion editor at Vogue Scandinavia, our friend Mona is making great strides in Stockholm. We were lucky enough to hang out for a day and have her style our latest denim fits.

Look No. 1

PATCH-POCKET DENIM SHORTS

“These shorts were so flattering, especially with that high waist. A striped tank and sandals round out the look which gives off an effortless French Riviera vibe.”

LET’S TALK

FEATURING MONA M. ALI

Describe your style in three words.

Comfortable, colorful and ’70s-inspired

Tell us about your favorite pair of jeans ever.

They were vintage and pretty perfect. I wore them so much, they were like a second skin.

If you could design your dream pair, what would it look like?

I’m very into straight or wide-leg jeans with a high, high waist. They need to fit just-right around the bum and thighs, being a bit looser in the legs.

What inspired you to start your own agency?

I used to model in London, but I never signed with an agency because I wasn’t tall enough, or young enough, or they already had a Black girl who looks similar. When I moved to Stockholm I wanted to create a platform for underrepresented models. I’m glad to be seeing more representation in the industry and putting money back into the community.

If you could keep one thing from the shoot, what would it be?

Oh, definitely the shorts. They were so cute and go with almost everything.

Look No. 2

SUPERWIDE-LEG JEANS

“I tried to do something a little unexpected here and this outfit is sort of like business up top and casual on the bottom.”

Look No. 3

SUPERWIDE-LEG JEANS

“I love wearing a pair like this because they elongate my legs. I always balance the shape by wearing a more fitted top.”

SHOP MONA’S FAVES

  • $59.50 $39.99
    25% off everything for Insiders
  • $138.00 $116.99
    25% off everything for Insiders
  • $50.00 $44.99
    25% off everything for Insiders
  • $78.00 $19.99
    25% off everything for Insiders
  • $175.00 $39.99
    25% off everything for Insiders
  • $158.00 $126.99
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to TIMBER BEAM
    25% off everything for Insiders
  • $118.00 $79.99
    25% off everything for Insiders
  • $98.00 $49.99
    25% off everything for Insiders
  • $128.00 $102.99
    25% off everything for Insiders
  • $138.00 $32.99
    25% off everything for Insiders
  • $38.00
     
    25% off everything for Insiders
  • $89.50 $29.99
    25% off everything for Insiders
  • $38.00 $9.99
     
    25% off everything for Insiders
  • $98.00 $89.99
    25% off everything for Insiders
  • $118.00 $95.50
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to TIMBER BEAM
    25% off everything for Insiders
  • $75.00
    • 25% off everything for Insiders
      Change to BLACK COAL
    • 25% off everything for Insiders
      Change to CANYON
    • 25% off everything for Insiders
      Change to TORT MULTI
    25% off everything for Insiders
  • $118.00 $74.99
    25% off everything for Insiders
  • $35.00
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to ORNAMENTAL BLUE
    • 25% off everything for Insiders
      Change to EYELET WHITE
    • 25% off everything for Insiders
      Change to ROASTED SQUASH
    25% off everything for Insiders
  • $88.00 $44.99
    25% off everything for Insiders
  • $128.00 $86.50
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to APPLE BUTTER
    25% off everything for Insiders
  • $110.00 $69.99
    25% off everything for Insiders
  • $168.00 $119.99
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to BURNISHED CARAMEL
    25% off everything for Insiders
  • $138.00 $29.99
    25% off everything for Insiders
  • $59.50 $24.99
    25% off everything for Insiders
  • $26.00 $15.99
    25% off everything for Insiders
  • $178.00 $69.99
    • 25% off everything for Insiders
      Change to DEEP INDIGO
    • 25% off everything for Insiders
      Change to TOFFEE
    • 25% off everything for Insiders
      Change to OVERCAST
    25% off everything for Insiders
  • $148.00 $132.99
    25% off everything for Insiders
  • $128.00 $89.99
    25% off everything for Insiders
  • $35.00
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to ORNAMENTAL BLUE
    • 25% off everything for Insiders
      Change to EYELET WHITE
    • 25% off everything for Insiders
      Change to ROASTED SQUASH
    25% off everything for Insiders
  • $98.00
    25% off everything for Insiders
  • $82.00 $44.99
    25% off everything for Insiders
  • $65.00
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to TORT MULTI
    • 25% off everything for Insiders
      Change to GOLDEN BROWN
    25% off everything for Insiders
  • $98.00 $79.99
    25% off everything for Insiders
  • $548.00
    25% off everything for Insiders
  • $110.00 $39.99
    25% off everything for Insiders
  • $138.00 $49.99
    25% off everything for Insiders
  • $28.00 $20.50
    • 25% off everything for Insiders
      Change to TRANQUIL LAKE
    • 25% off everything for Insiders
      Change to CLASSIC OLIVE
    • 25% off everything for Insiders
      Change to COAL
    • 25% off everything for Insiders
      Change to LIGHTHOUSE
    • 25% off everything for Insiders
      Change to DRILL KHAKI
    25% off everything for Insiders
  • $98.00 $64.99
    25% off everything for Insiders
  • $26.00
    • 25% off everything for Insiders
      Change to POLISHED GOLD
    • 25% off everything for Insiders
      Change to POLISHED SILVER
    25% off everything for Insiders
  • $168.00 $139.99
    25% off everything for Insiders
  • $88.00 $64.50
    25% off everything for Insiders
  • $118.00 $109.50
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to BURNISHED CARAMEL
    25% off everything for Insiders
  • $48.00
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to DESERT CAMEL
    25% off everything for Insiders
  • $38.00
     
    25% off everything for Insiders
  • $28.00
    • 25% off everything for Insiders
      Change to TRUE BLACK
    • 25% off everything for Insiders
      Change to PURE BLUE
    • 25% off everything for Insiders
      Change to OLIVE SURPLUS
    • 25% off everything for Insiders
      Change to ALABASTER
    25% off everything for Insiders
  • $110.00 $44.99
    25% off everything for Insiders