Do Well Recycle
How We Do Well
Check out our very first Do Well Report to find out how we’re doing better for our planet and its people. More than half our styles are sustainable in some way and each has a special label—look for them in stores or visit the Do Well Shop here.
Madewell Forever
A NEW WAY TO DO WELL
Introducing our latest plan to extend the life of your denim. Now, you can resell or recycle old jeans and buy preloved pairs as well. Here’s how it works:
IT’S OUR GOAL TO KEEP OLD JEANS OUT OF THE TRASH AND IN CIRCULATION
By 2023, we pledge to collect one million pairs through Madewell Forever (that’s twice as many as we’ve saved from landfills in the last six years).
1,058,672
PAIRS
of your jeans recycled since our partnership began—and counting! That’s a bunch of bedazzled back pockets.
1,412
HOUSES
could be built with insulation made from your passed-on pairs.
9
BILLION
items of clothing are estimated to be sitting in closets unworn and ready for a new home.
82
PERCENT
of the environmental impact of a pair of jeans gets reduced when it is resold.
CHECK OUT MADEWELL FOREVER ONLINE AND IRL AT SELECT LOCATIONS
*$20 discount valid on purchase of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Madewell’s denim upcycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Forever styles or third-party branded merchandise. All denim collected at stores will be recycled through Cotton’s Blue Jeans Go Green™ program or resold through Madewell Forever or thredUP.com. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through Cotton’s Blue Jeans Go Green™ program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. Insulation quantities related to Cotton’s Blue Jeans Go Green™ denim recycling program may be adjusted each year.