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Inspo

Hometown Heroes Collective

As in, local creatives, designers and makers we love from all over the country.

Hometown Heroes Collective

HometownHeroesLogo

We launched this program in 2019 to help local creatives and makers all over the country grow their businesses. SInce then, we've featured OVER 70 HEROES ACROSS 23 STATES.


SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO

MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE

The New Class

The Beige Motel

WHO:
The Beige Motel

HOMETOWN:
Seattle, WA

SPECIALTY:
Playful, colorful hand-built ceramics inspired by mid-century modern architecture, science fiction and Art Deco

@thebeigemotel

The New Class

LARK SKIN CO.

WHO:
Lisa Dolan

HOMETOWN:
St. Louis, MO

SPECIALTY:
Natural and effective alternatives to traditional beauty products that help you feel confident in your skin

@larkskinco

The New Class

O-Ceramics

WHO:
Mariana Oppel

HOMETOWN:
Gainesville, FL

SPECIALTY:
Fun eye-catching pieces that are built and painted one at a time by hand

@oceramics

The New Class

Isabel Souza Studio

WHO:
Isabel Souza

HOMETOWN:
Truro, MA

SPECIALTY:
Handmade functional pottery and ceramic jewelry to invigorate your daily rituals

@isabelsouzastudio

The New Class

Katie Dean Jewelry

WHO:
Katie Dean

HOMETOWN:
Clearwater, FL

SPECIALTY:
Dainty but modern gold-plated earrings, rings and necklaces perfect for layering and stacking

@Katiedeanjewelry

The New Class

Boonies

WHO:
Jayna and Justin Roy

HOMETOWN:
Eddystone, PA

SPECIALTY:
Handcrafted steel décor items that add extra personality to any space

@itstheboonies

The New Class

Perpetual Bliss

WHO:
Erin Carter

HOMETOWN:
Atlanta, GA

SPECIALTY:
Minimal bowls, decorative arches and scented candles created with raw industrial concrete

@perpetualblissco

The New Class

Rosemarine Textiles

WHO:
Meghan Navoy

HOMETOWN:
Detroit, MI

SPECIALTY:
Home goods and accessories that highlight the complex colors of plant-based dyes

@rosemarinetextiles

The New Class

SHANÉE BENJAMIN

WHO:
Shanée Benjamin

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Ready-to-frame digital art prints inspired by the lifestyles of millennial and Gen Z women

@shaneebenjamin

The New Class

Crumi

WHO:
Gaby Seviya Schultz

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Handsculpted polymer clay earrings that are small in size but big on impact, and designed to make you smile

@crumistuff

MORE HOMETOWN HEROES LOVE

EVERYTHING YOU NEED TO KNOW

Steps

HOW IT WORKS

We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.

Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.

Steps

HOW THEY BENEFIT

From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.

Steps

HOW YOU APPLY

Are you a creative, designer or maker? Want to get in on the action and become a Hometown Hero Collective member?

Fill out an application form here. Learn everything about the program right over here.

COLLECTIVE ALUMNI

The New Class

The Coy Collection

@thecoycollection

The New Class

MADE BY DENISE CREW

@madebydenisecrew

The New Class

Jane D'Arensbourg

@janedarensbourg

The New Class

Tierra Sol Studio

@tierrasolstudio

The New Class

Cloud 9 Clay

@cloud9clay

The New Class

Dance Happy Designs

@dance.happy.designs

The New Class

Feminist Goods Co.

@feministgoodsco

The New Class

Melissa Sonico

@melissasonico

The New Class

Max Wanger Print Shop

@maxwangerprintshop

The New Class

Awkward Auntie

@awkwardauntie

The New Class

Freedom Apothecary

@freedom.apothecary

The New Class

PEACESAKE CANDLES & CO.

@peacesakecandle

The New Class

Pretty Strange Design

@prettystrangedesign

The New Class

Fox Hollow Studios

@foxhollowstudios

The New Class

Scavenge + Bloom

@scavengeandbloom

The New Class

Tamiko Claire Stoneware

@tamikoclairestoneware

The New Class

Good for the Bees

@goodforthebees

The New Class

Luna Reece Ceramics

@lunareececeramics

The New Class

Object-Matter Ceramic

@omceramic

Vacilando Quilting

@vacilandoquilting

Con-lo Common

@conlocommon

Wild Bower Studio

@wildbowerstudio

Claire Shadomy

@claireshadomy

Framed Florals

@framedflorals

In The Rushies

@cabeumer

Natalie Borton

@natalieborton

ALEX CLARKE WOODWORKING

@alex__clarke__

BROTHERS DESIGN CO.

@brothersdesignco

Emily Elizabeth Miller

@emilysadventures

Stephanie DeAngelis

@steph_angelis

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