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Inspo

Hometown Heroes Collective

As in, local creatives, designers and makers we love from all over the country.

Hometown Heroes Collective

HometownHeroesLogo

WE LAUNCHED THIS COLLECTIVE TO HELP LOCAL CREATIVES, DESIGNERS AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE 2019, WE’VE FEATURED OVER 50 HEROES ACROSS 19 STATES.


SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO

MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE

The New Class

Raising River

WHO:
Jocelyn Forgerson

HOMETOWN:
Menifee, CA

SPECIALTY:
Minimal-yet-bold clay jewelry sculpted by hand

@_raisingriver

The New Class

Awkward Auntie

WHO:
Sarah Miller

HOMETOWN:
Austin, TX

SPECIALTY:
Hand-dyed cement planters and decor that liven up any space

@awkwardauntie

The New Class

Diarrablu

WHO:
Diarra Bousso

HOMETOWN:
Hillsborough, CA

SPECIALTY:
Frame-ready art prints inspired by bold colors and magical destinations

@thediarrablu

The New Class

Freedom Apothecary

WHO:
Morrisa Jenkins & Bonkosi Horn

HOMETOWN:
Philadelphia, PA

SPECIALTY:
A holistic line of face and body essentials for happy, healthy skin

@freedom.apothecary

The New Class

PEACESAKE CANDLES & CO.

WHO:
Eli & Valencia Morr

HOMETOWN:
Upper Marlboro, MD

SPECIALTY:
Earth-friendly soy candles and room sprays made with sustainable ingredients

@peacesakecandle

The New Class

Pretty Strange Design

WHO:
Ciara LeRoy

HOMETOWN:
Lexington, KY

SPECIALTY:
Hand-embroidered hoop art and wall hangings that will motivate you

@prettystrangedesign

The New Class

Lolly Lolly

WHO:
Lalese Stamps

HOMETOWN:
Columbus, OH

SPECIALTY:
Modern handmade ceramics that are both functional and display-worthy

@lollylollyceramics

EVERYTHING YOU NEED TO KNOW

Steps

HOW IT WORKS

We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.

Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.

Steps

HOW THEY BENEFIT

From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.

Steps

HOW YOU APPLY

Are you a creative, designer or maker? Want to get in on the action and become a Hometown Hero Collective member?

Fill out an application form here. Learn everything about the program right over here.

MORE HOMETOWN HEROES LOVE

COLLECTIVE ALUMNI

The New Class

Cromwell Home

WHO:
Susanna L. Cromwell

HOMETOWN:
Maui, HI

SPECIALTY:
Island-themed prints and totes

@susanna_cromwell_art

The New Class

Fox Hollow Studios

WHO:
Tabitha Paige

HOMETOWN:
Fort Worth, TX

SPECIALTY:
Ready-to-frame watercolor prints

@foxhollowstudios

The New Class

FLynn & King

WHO:
Summer Dinh Manske

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Eco-conscious skin care made from natural ingredients

@flynnandking

The New Class

Scavenge + Bloom

WHO:
Chelsea Wilkins

HOMETOWN:
St. Louis, MO

SPECIALTY:
Whimsical planters with an animal theme

@scavengeandbloom

The New Class

Tamiko Claire Stoneware

WHO:
Tamiko Claire

HOMETOWN:
Oahu, HI

SPECIALTY:
Ceramics worth obsessing over

@tamikoclairestoneware

The New Class

Good for the Bees

WHO:
Zara Fina Stasi

HOMETOWN:
New York, NY

SPECIALTY:
Nature-inspired art prints

@goodforthebees

The New Class

Emily’s

WHO:
Emily Snodgrass

HOMETOWN:
Rogers, AR

SPECIALTY:
Simple, sculptural, go-with-everything earrings

@emilys.social

The New Class

Luna Reece Ceramics

WHO:
Andrea Luna Reece

HOMETOWN:
Costa Mesa, CA

SPECIALTY:
Playful pots, wall hangings and other pretty little things

@lunareececeramics

The New Class

Object-Matter Ceramic

WHO:
Carrie Lau

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Speckled ceramics to use every day

@omceramic

Vacilando Quilting

WHO:
Laura Preston

HOMETOWN:
San Marcos, TX

SPECIALTY:
Handmade pillows and wall quilts inspired by travels on the road

@vacilandoquilting

Con-lo Common

WHO:
Julie Connell and Allison Schultz

HOMETOWN:
Bend, OR

SPECIALTY:
Sage bundles of foraged botanicals from Oregon’s high desert

@conlocommon

Dale & Blue

WHO:
Allison Hylant

HOMETOWN:
Detroit, MI

SPECIALTY:
Small-batch, hand-dyed textiles and accessories

@daleandblue

FS OBJECTS

WHO:
Gregory Buntain

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Functional, decorative items made with natural, quality materials

@fsobjects

Grl & Co.

WHO:
Marissa Baca

HOMETOWN:
Queens, NY

SPECIALTY:
Art prints and accessories focused on equality and representation

@grland.co

Wild Bower Studio

WHO:
Nicole Helen Brunner

HOMETOWN:
Mountain Dale, NY

SPECIALTY:
Hand-built ceramics that make a house instantly feel like home

@wildbowerstudio

Cait Courneya

WHO:
Cait Courneya

HOMETOWN:
Minneapolis, MN

SPECIALTY:
Modern art prints and custom textiles

@caitcourneya

Claire Shadomy

WHO:
Claire Shadomy

HOMETOWN:
Asheville, NC

SPECIALTY:
Frame-worthy illustrated prints and accessories

@claireshadomy

Framed Florals

WHO:
Lacie RZ Porta

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Fresh takes on florals

@framedflorals

In The Rushies

WHO:
Clare Beumer Hill

HOMETOWN:
Asheville, NC

SPECIALTY:
Botanical prints and ready-to-hang paintings

@cabeumer

Natalie Borton

WHO:
Natalie Borton

HOMETOWN:
San Diego, CA

SPECIALTY:
Minimalist, handmade California-inspired jewelry

@natalieborton

SIN

WHO:
Virginia Sin

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Home goods that make you feel good

@virginiasin_

ALEX CLARKE WOODWORKING

WHO:
Alex Clarke

HOMETOWN:
Madison, WI

SPECIALTY:
Sculptural wooden home décor

@alex__clarke__

BROTHERS DESIGN CO.

WHO:
Samuel and Juan Solorzano

HOMETOWN:
Nashville, TN

SPECIALTY:
Flash-art-inspired screen prints and accessories

@brothersdesignco

Emily Elizabeth Miller

WHO:
Emily Miller

HOMETOWN:
Nashville, TN

SPECIALTY:
Ready-to-frame illustrated prints

@emilysadventures

Fanny & June

WHO:
Anna Zeitlin

HOMETOWN:
Nashville, TN

SPECIALTY:
Timeless, consciously handcrafted hats

@fannyandjune

Golde

WHO:
Trinity Mouzon Wofford

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Radiance-boosting tonic blends and beauty essentials

@golde

HERITERA

WHO:
Henni Dubois

HOMETOWN:
Jersey City, NJ

SPECIALTY:
Artful ceramics inspired by South America

@heritera_

Holly Coley

WHO:
Holly Coley

HOMETOWN:
San Francisco, CA

SPECIALTY:
Ceramics influenced by magical realism…and sloths

@hollycoley

NewMade LA

WHO:
Simon LeComte

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Affordable mid-century-inspired home goods

@newmadela

QUILTKWEEN

WHO:
Arianna Caggiano

HOMETOWN:
Savannah, GA

SPECIALTY:
Modern quilted home goods and accessories

@quiltkween

Settle Ceramics

WHO:
Samantha Heligman

HOMETOWN:
Austin, TX

SPECIALTY:
One-of-a-kind pieces meant to last generations

@settle_ceramics

Stephanie DeAngelis

WHO:
Stephanie DeAngelis

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Ready-to-frame prints and ready-to-gift cards

@steph_angelis

YEAR 901

WHO:
Benh Pham

HOMETOWN:
Austin, TX

SPECIALTY:
Handcrafted jewelry with a light-hearted twist

@year901